Process v. Outcomes: A Note

In this field guide, you will notice we refer to processes a lot. This is because our research revealed a focus on outcomes as an impactful measure of media literacy practice. In contrast, media literacy processes point to how we educate and build community.

We understand process as how learning happens and outcomes as the product of a learning experience. The emphasis on outcomes is natural as many programs depend on hard numbers or measured achievements for funding or proof of concept. However, we mustn't lose sight of the value process has in impacting an individual, community, or society.

We’ve created this guide to emphasize the process toward any outcome. For example, suppose you are developing a curriculum that must meet learning standards or targets. In that case, this guide will help you process that curriculum in a way that positions equity at the forefront. Likewise, if you are responsible for answering to funders, then this guide provides a way to think about how to share your results in a way that shows socially just work as a priority.

However you choose to progress through the guide, we hope this work will help you consider both equitable outcomes and the processes that can leave a lasting impact.

Mapping Impactful Media Literacy Practices

Initial support for the research project is made possible through the National Association for Media Literacy Education and Facebook. To ensure the independence and integrity of this research effort, NAMLE maintains full authority regarding project strategy, budget, personnel decisions, or research activities. Facebook has no control over the research design, methodology, analysis, or findings. NAMLE and any research authors will maintain exclusive copyright over all products and freely disseminate those products to advance the media literacy field.

For inquiries with NAMLE, contact Michelle Ciulla Lipkin: mciullalipkin[at]
For inquiries regarding the Mapping Impactful Media Literacy Project, contact Paul Mihailidis: paul_mihailidis[at]

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